Client: Invicta Audio

Focus: Concept, Creative Direction, Design, Illustrations, Branding Strategy

Invicta Audio, an up-and-coming label with chart-topping releases, approached me to create fresh merchandise designs in time for summer. The goal was to craft a visual identity that resonated with their audience and reflected the energy of their music scene.

1. Drawing Inspiration from Bristol’s Street Art
   With Invicta Audio deeply rooted in Bristol’s underground music culture, I took inspiration from the city’s vibrant street art. This influenced bold, expressive designs that aligned with the label’s aesthetic while feeling authentic to their fanbase.
2. Conceptualising Unique Merch Designs
   I developed a range of striking designs tailored for apparel and accessories, ensuring each piece captured the label’s identity. The artwork balanced raw, graffiti-inspired elements with clean, modern layouts, making the merchandise both wearable and visually compelling.
3. Bringing the Vision to Life
   By blending hand-drawn elements with digital refinement, I ensured each design stood out both online and in-person. The final collection not only met Invicta Audio’s vision but also became a key part of their summer launch, connecting fans to the brand in a tangible, stylish way.

‍