Client: JBA

Focus: Concept, Creative Direction, Design, Illustrations, Video Production, Video Editing, Publishing

JBA sought to reclaim its position as a leader in innovative learning solutions within an increasingly saturated education market. I led the revitalisation of their brand identity, ensuring a cohesive visual and narrative system that reinforced their forward-thinking approach.

1. Crafting a Distinctive Brand Presence
   Through concept development and creative direction, I established a bold, visually striking identity that cut through the noise. Every design choice—from typography to iconography—was carefully considered to position JBA as a dynamic force in the education sector.
2. Bringing the Brand to Life
   Beyond static visuals, I produced and edited video content that showcased JBA’s innovative learning methods. These assets worked in harmony with the new brand direction, ensuring consistency across digital and print platforms.
3. A Cohesive, Future-Focused Identity
   The result was a refreshed brand presence that not only engaged its audience but firmly reestablished JBA as a leader in the sector. With a modernised identity and compelling storytelling, JBA now stands at the forefront of educational innovation.

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