Client: XPG Media

Focus: Concept, Creative Direction, Design, Illustrations, Video editing

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As the Designer and Animator, I embarked on a detailed process to create a captivating animated walk-through for XPG Media. Let me explain step by step how I brought their vision to life using Adobe Illustrator and Adobe After Effects.

1. Planning and Designing Assets
   First, I worked closely with XPG Media to understand their goals and preferences for the animated walk-through. I then meticulously designed each element, such as buttons, task bars, and teams messages, using Adobe Illustrator. This ensured that every visual component was tailored to their specific needs.
2. Customising for XPG Media
   ‍XPG Media wanted a unique touch in the video. To meet their requirements, I customized each asset according to their branding guidelines and preferences. This made sure that the animated walk-through perfectly represented their brand identity and resonated with their target audience.
3. Adding Life with Animation
   Using Adobe After Effects, I brought the static assets to life. I carefully animated each component, creating smooth transitions and engaging movements. This made the video visually dynamic and captivating, enhancing the viewer's experience.
4. Clear and Scalable Visuals
   It was crucial for the video to look great on screens of all sizes. By designing and animating with precision, I ensured that the animated walk-through maintained visual clarity and quality when displayed on larger screens. This meant that XPG Media's message would always be communicated effectively.
5. Crafting the User Journey
   With full control over the video's narrative, I created a compelling user journey. By guiding viewers through a sequence of visuals and interactions, I showcased the key features of XPG Media's offerings. This helped viewers understand the benefits and advantages of working with XPG Media.
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This process was comprehensive but resulted in an incredibly adaptable walk-through that was exhibition ready and met all client specifications.